History

Open since 1972, Wheeler Dealer is Oklahoma City’s oldest bicycle shop, operating at NW 50th and May Avenue in Oklahoma City for four decades.  Wheeler Dealer is known in the metro area for high value bicycles, great service, and individual attention.

In March 2010, Wheeler Dealer was purchased by new owners: Steve Gooden and Jennifer Gooden Seibold.  The new team is committed to carrying on the 40-year legacy of the Wheeler Dealer tradition in OKC.

Steve Gooden

Steve Gooden has worked in business and retail for 20 years and specializes in inventory and management.  Steve also manages the business and is in the shop daily.  Steve rides a Specialized Roubaix Pro and a Jamis Xenith Endura 3.

Jennifer Gooden Seibold

Jennifer Gooden Seibold is the sustainability director for the City of Oklahoma City. Jennifer brings a strong passion for serving the community and promoting healthy lifestyles. Jennifer rides a 2011 Jamis Dakota d29 mountain bike.